Sun Over Mountains
eye health

THE IMPORTANCE OF
PROTECTING YOUR EYES

We are not just in the business of performance. We are in the business of eye health. After all, what better way to enhance your performance in the long-run than by protecting your most important performance asset - your vision.

Brad Gilber Wearing RIA Sunglasses
BRAD GILBERT ON UV PROTECTION:
"IT IS ABSOLUTELY
CRUCIAL FOR PLAYERS
BOTH ON AND OFF
THE COURT."
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UV PROTECTION

UV rays can lead to serious health issues including sunburn of the eyes, cataracts, macular degeneration and cancer.

All RIA sunglasses protect against 100% of harmful UV rays - even our clear lenses! Poor quality lenses that do not block UV rays damage the eye even worse than not wearing sunglasses, as the eyes are dilated due to the shading of the tint and thus allow more rays to hit the pupil.

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SKIN CANCER

5% to 10% of skin cancer occurs on the eyelids and around the eyes. Always protect your eyes outdoors with sunglasses, even in overcast conditions.

Our frames are highly wrapped, giving added coverage to the area around the eyes that lifestyle glasses do not cover.

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EYE COMFORT & GLARE

The sun’s brightness and glare interferes with comfortable vision and the ability to see clearly, causes squinting, and your eyes to water. Eyestrain can also lead to headaches.

All RIA sunglasses have our ZEISS anti-reflective technology without interfering with depth perception, giving your eyes the best experience possible on the court so you can avoid eye fatigue and squinting.

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IMPACT PROTECTION

~30,000 sports-related eye injuries are treated in U.S. emergency rooms each year, and 90% of those injuries could have been prevented by wearing the right protective eyewear.

Model One and Reflex both feature our proprietary ZEISS lenses, which are 5x as impact resistant as traditional polycarbonate. Your vision is your greatest asset to your performance and worth protecting properly.