RIA Eyewear is redefining what it means to see clearly and play confidently on the court. In a recent Forbes feature by tennis gear expert Tim Newcomb, RIA’s rapid rise in the tennis world takes center stage. The article spotlights how our brand has reshaped expectations for what performance sunglasses can do for elite and everyday players alike.
The Forbes piece charts our journey from squash-specific eyewear to tennis-driven innovation, highlighting the technology, athlete input, and sport-first mindset that’s fueled our momentum.